Osaic’s $1.1B Veater Financial Group Joins Empowered Independence Channel
Osaic Inc., one of the nation’s largest wealth management firms and an independent broker-dealer, announced that Veater Financial Group, or VFG, a financial planning firm led by George Veater, has joined Osaic’s empowered independence (W-2) channel. VFG oversees approximately $1.1 billion in assets under advisement, with offices in Fresno County and Orange County, Calif.
Affiliated with Osaic Wealth since 2020, VFG’s move reflects Veater’s desire to elevate operational scale, strengthen succession planning, and reduce administrative burdens to have more time for client service and strategic leadership. In addition, Veater will also expand his responsibilities within Osaic, working closely with other empowered independence offices, such as across the Western region, to drive growth and share best practices. Osaic and Veater will collaborate on succession planning, as well as VFG’s long-term expansion.
“Veater Financial Group has always been about delivering holistic, fee-based planning with integrity and clarity,” said Veater. “Joining Osaic’s empowered independence channel enables us to deepen that commitment. We gain the operational infrastructure and strategic partnership needed to grow, while freeing our team to focus on what matters most – supporting clients and shaping the future of our practice.”
VFG’s advisers and staff became W-2 employees under the empowered independence model while its brokerage, direct business, and advisory relationships with Osaic Wealth remain unchanged. The firm will continue operating under the VFG brand.
“The transition of Veater Financial Group represents the continued momentum and appeal of Osaic’s flexible operating model for advisors, including our empowered independence channel,” said Jamie Price, president and chief executive officer of Osaic. “George and his team built a high-quality, planning-centric practice that fits seamlessly within our ecosystem. We’re excited to partner with them as we deliver the scale, support and strategic resources that will accelerate their next chapter.”
The firm includes three financial professionals and a team of three full-time and one part-time support staff serving clients throughout California. VFG’s comprehensive planning approach to client-first service aligns with Osaic’s strategy to expand its footprint in the empowered independence space after the June 2025 acquisition of $13.5 billion-asset CW Advisors.
VFG is the latest in a growing number of adviser teams joining Osaic’s empowered independence model. Virtus Wealth Solutions joined Osaic from Commonwealth in September.
Earlier this month, Osaic named Shannon Reid as its new president and head of adviser growth and engagement. Reid will assume these roles on Jan. 12, 2026, reporting directly to Price, who previously held the position in tandem with his chief executive responsibilities.
Osaic, a portfolio company of Reverence Capital Partners, is one of the nation’s largest providers of wealth management strategies, supporting more than 10,000 financial professionals.
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