Osaic Names Ex-Raymond James Exec Shannon Reid as President
Osaic Inc., one of the nation’s largest wealth managers and independent broker-dealers, has named Shannon Reid as its new president and head of adviser growth and engagement. Reid will assume these roles on Jan. 12, 2026, reporting directly to Jamie Price, chief executive officer, who previously held the position in tandem with his chief executive responsibilities.
“We are thrilled to welcome a leader of Shannon’s caliber to Osaic,” said Price. “Her experience leading adviser recruiting, growth, and engagement at scale strengthens our leadership team and elevates the entire organization.”
Reid joins the $700 billion-asset firm following a comprehensive search that included both internal and external candidates.
“The wealth management industry is evolving, and Osaic is well-positioned to lead through its next phase of growth. I’m excited to help shape the firm’s future while preserving the entrepreneurial spirit that is so important to advisers,” said Reid.
In her new role, Reid will lead adviser recruiting, retention and engagement initiatives. She will also collaborate across departments to support same-store sales, on-platform asset growth and the expansion of Osaic’s empowered independence (W-2) model. Throughout her career, according to the firm, Reid has had a track record of leading complex organizational growth and fostering successful stakeholder engagement.
Reid brings nearly 20 years of leadership experience from Raymond James, where she most recently served as president of the firm’s independent contractor division. During her tenure, she also held senior leadership roles across the firm’s cash management, private client, practice management and retirement solutions businesses, including serving as senior vice president and Northeast division director. Prior to Raymond James, Reid spent six years as a vice president at Goldman Sachs.
Osaic said Reid’s appointment is part of a broader organizational realignment initiated in July, aimed at clarify leadership responsibilities and strengthen the firm’s focus on adviser growth and engagement as a core strategic priority.
“I was drawn to Osaic by the strength of its leadership team and a culture defined by clarity, accountability and execution – combined with the agility and flexibility of a nimble organization built to drive results,” said Reid. “We are aligned in our commitment to doing the right thing for advisers and their clients, which makes this opportunity especially compelling,” added Reid.
Earlier this month, AltsWire reported that Sanders Wealth Management, an independent 50-year-old wealth management firm based in Upstate South Carolina, joined the Osaic network after transitioning from Cetera. Led by Nathan Sanders, president, the team oversees approximately $220 million in client assets.
Osaic, a portfolio company of Reverence Capital Partners, is one of the nation’s largest providers of wealth management strategies, supporting more than 10,000 financial professionals.
Click here to visit the AltsWire directory page.
