Kestra’s Bluespring Adds $2.3B SHP Financial to Growing RIA Platform

Bluespring, a subsidiary of Kestra Holdings and an acquirer of independent and hybrid registered investment adviser firms, has acquired financial planning firm SHP Financial. Financial professionals with SHP provide fiduciary-based advice to high-net-worth clients and currently oversee approximately $2.3 billion in total assets.
“We are deeply protective of the culture we’ve built over the last two decades and were intentional about choosing a partner we felt could help us fuel SHP’s next stage of growth while helping us remain true to our goals,” said Matthew C. Peck, co-founder and partner at SHP Financial. “And we found that partner in Bluespring. We believe Bluespring can provide the resources and support needed to grow and invest in our team, while preserving the client experience that defines SHP.”
Headquartered in Plymouth, Mass., SHP was founded in 2003 by Peck, Derek L. Gregoire, and Keith W. Ellis Jr., who began their careers together in the insurance industry. The three joined forces early on to build a firm focused on long‑term client relationships. Today, the firm’s platform is supported by around 50 team members, including seven producing advisers and 18 additional financial services professionals.
The team is located across three New England offices: Plymouth, Woburn, and Hyannis. The firm makes a range of planning offerings available for clients, such as its SHP Retirement Road Map, which it said provides a structured, integrated approach designed to make retirement planning more accessible and understandable for clients. SHP said it grounds its comprehensive financial planning services in a strong internal culture and a relationship-based client experience philosophy.
“SHP is a team that has already built meaningful scale and is still hungry to grow,” said Pradeep Jayaraman, president at Bluespring Wealth Partners. “That’s what makes this an acceleration story, as opposed to a transition story. SHP’s founders are seasoned leaders in the prime of their careers, still deeply engaged in their business, with decades of success yet ahead. Bluespring is designed for firms just like this: teams on a strong growth trajectory, energized about securing their clients’ financial legacies, and looking for opportunities to expand their impact.”
This acquisition continues a strong start for 2026 for Bluespring, following acquisitions totaling more than $6 billion in assets under management in 2025. Last month, the Kestra subsidiary partnered with Pittsburgh-based Coghill Investment Strategies, adding approximately $600 million in assets under management to the Bluespring platform.


