Former LPL Financial Pair With $350M in Assets Join Cetera Advisors
After a longtime affiliation with LPL Financial, veteran financial advisers Scott Thaxton and Greg Pennini have joined wealth management firm Cetera. The pair bring their advisory-focused practice to Cetera’s growing network, where they are part of the Cetera Advisors community within the adviser channel.
As CarrThaxton Financial Group, Thaxton and Pennini serve more than 1,200 client accounts and $350 million in assets. With the move to Cetera, the pair said they’ll strengthen their advisory services with more platform capabilities and operational support.
After nearly three decades with LPL, Thaxton and Pennini said they sought a partner that could deliver advanced technology and growth resources tailored to their business model. Their decision to join Cetera was driven by the firm’s adviser-first culture and commitment to personalized support.
“Joining Cetera represents a strategic move for our team to better serve our clients,” Thaxton and Pennini said. “We were impressed not only by the firm’s adviser-first culture but also by the depth of resources available to help us grow and innovate. After nearly three decades with LPL, we wanted a partner that could deliver advanced technology, personalized support, and a clear path for scaling our advisory business. Cetera delivered on all fronts.”
Tom Halloran, Cetera Advisor channel leader said: “We’re thrilled to welcome Scott, Greg, and the CarrThaxton Financial Group team to Cetera. Their commitment to client success aligns perfectly with our approach to empower advisers through cutting-edge tools, growth programs, and a collaborative community. We look forward to supporting their next chapter and helping them achieve even greater success.”
The CarrThaxton team also highlighted the onboarding experience and leadership accessibility as key differentiators.
“Cetera’s team approach to onboarding was second to none, and the ability to engage directly with firm leadership gave us confidence in our decision,” Thaxton and Pennini added. “That level of transparency, combined with robust growth resources, including the impressive GrowthLine program, set Cetera apart from other firms we considered.”
Yesterday, AltsWire reported that Cetera Financial Group had enacted another round of layoffs. Following an earlier restructuring in April 2025, the El Segundo-based firm – backed by private equity firm Genstar Capital Partners – called the latest round “a small workforce reduction” to streamline its operations.
Cetera Financial Group, owned by Cetera Holdings, encompasses Cetera Investment Advisers LLC, a registered investment adviser, and the following FINRA/SIPC members: Cetera Wealth Services, Cetera Advisors LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), and Cetera Financial Specialists LLC.
Cetera Holdings is home to approximately 12,000 financial professionals and their teams. It oversaw approximately $625 billion in assets under administration and $284 billion in assets under management as of Sept. 30, 2025.
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