Creative Planning to Acquire SageView, Doubling Retirement Plan Business
Creative Planning – a Kansas-based registered investment adviser with more than $390 billion in combined assets under management and advisement as of Sept. 30, 2025 – has entered into a definitive agreement to acquire SageView Advisory Group, a retirement-focused RIA with an estimated $250 billion in assets as of June 30, 2025.
As previously reported by AltsWire when the deal was speculated, the acquisition will significantly expand Creative Planning’s footprint in the retirement sector, more than doubling its retirement plan advisory business.
The financial terms of the transaction were not disclosed.
Aquiline, a private investment firm specializing in financial services and technology, has been a majority owner of SageView since 2021. Following the completion of this transaction, Aquiline will exit its interest in the firm.
SageView has been strategically expanding its wealth management capabilities alongside its core retirement business. This includes its August 2025 acquisition of Capital Strategies Investment Group LLC, or CAP STRAT, an Illinois-based institutional retirement and wealth management firm that brought in an additional $25 billion in assets.
The newly combined firm would include more than 550 advisers, 11,800 retirement plans and more than 80,000 private wealth clients across all 50 states and in more than 90 countries worldwide, representing $640 billion in total client assets as of Sept. 30, 2025. SageView had advisers in 36 locations as of June 30.
“SageView has an outstanding reputation as a leader in the retirement plan consulting industry, which will complement our growing retirement services business as well as expand our wealth management practice,” said Peter Mallouk, president and chief executive officer of Creative Planning, “This deal provides incredible scale and brings together exceptional talent from both firms to serve our clients and advance our retirement and wealth management capabilities.”
SageView was founded by Randy Long in 1989 as a retirement plan advisory firm specializing in retirement plan consulting and providing investment solutions to institutional and individual clients. Over the years, it added wealth management services as SageView identified a growing need for financial planning among its retirement plan clients. In 2023, SageView hired John Longley as CEO when Long transitioned into the chairman’s role.
Longley added, “SageView has experienced meaningful growth in recent years working with Aquiline, and it became imperative to find a partner to help us continue on that path. As Creative Planning continues to build their institutional retirement plan business, we are excited to be part of that process, leveraging our generations of expertise in this space and success in building one of the largest retirement-focused firms in the country. Together, we will become the premier wealth management and retirement plan consulting firm.”
“We invested in SageView as a leading platform in the retirement advisory market, and are proud to have partnered with management to expand the firm’s leadership, pursue strategic acquisitions, and build out its wealth management capabilities. We believe Creative Planning is well-positioned to support SageView’s continued growth, and we wish the team success in this next chapter,” concluded Rich Rosenbaum, partner at Aquiline.
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