Cambridge Takes Minority Stake in AmeriFlex to Boost Succession Planning Platform

Broker-dealer Cambridge Investment Research Inc. has made a strategic minority investment in The AmeriFlex Group, an adviser-owned hybrid registered investment adviser.
Cambridge’s investment in the $13 billion hybrid RIA aims to accelerate the expansion of SuccessionFully, The AmeriFlex Group’s single-source succession platform designed to help financial advisers transition their practices with confidence and maximize enterprise value. The trademarked program, which launched last summer and become more widely available in October, seeks to address the growing demand for conflict-free succession planning support.
Terms of the transaction, including the size or percentage of Cambridge’s investment, were not disclosed.
“Strengthening our partnership with Cambridge enhances our ability to support advisers planning for retirement or long-term continuity,” said Thomas Goodson, founder and chief executive officer of The AmeriFlex Group®.
Demand for comprehensive succession planning support continues to rise across the industry. According to a recent J.D. Power study, 46% of financial advisers are expected to retire by 2035, creating greater urgency for scalable, adviser-centered succession-planning resources.
“This investment enables us to expand the platform nationally, enhance adviser resources and continue protecting the legacy each adviser has built,” Goodson said. “The scale of adviser retirements facing the industry represents a real succession crisis, and too many advisers are left navigating that transition without aligned support or transparent options. SuccessionFully was built to address that gap by providing a clear, conflict-free path that empowers advisers to take control of this process.”
The investment follows Cambridge becoming The AmeriFlex Group’s broker-dealer partner last summer after AmeriFlex ended its affiliation with Osaic. In the six months since the relationship began, The AmeriFlex Group has added 11 advisers and more than $1 billion in total client assets.
The minority investment from Cambridge will be directed toward expanding succession-focused adviser education, strengthening deal-structuring support, growing the marketplace of succession opportunities, and enhancing continuity planning.
“This investment strengthens our relationship with Cambridge and provides momentum to expand our succession platform nationally,” said Jesse Kurrasch, chief operating officer of The AmeriFlex Group. “In my conversations with advisers, SuccessionFully has quickly become an indispensable resource for developing and executing meaningful plans for advisers considering an exit, and Cambridge’s support allows us to advance that mission while maintaining the independence and flexibility advisers expect from The AmeriFlex Group.”
Jeff Vivacqua, president of growth and development at Cambridge said the investment reflects the firm’s commitment to supporting advisers through the increasingly complex landscape of succession planning.
“Cambridge values the opportunity to partner with AmeriFlex and support its growth and succession plans in the coming years. Both firms value true independence for their advisers, maintaining internal control and being a driving force in wealth management.”
The AmeriFlex Group remains majority adviser-owned and independently operated.
Founded by Goodson in 2019, Ameriflex offers several affiliation options for advisers, including a W-2 employee model, an RIA model, and a hybrid model for those with both advisory and brokerage assets.


