$12 Billion AmeriFlex Hybrid RIA Joins Cambridge From Osaic
The AmeriFlex Group, an adviser-owned hybrid registered investment adviser and broker-dealer, announced a partnership with Cambridge, a move that brings approximately $11.87 billion in total client assets and its 129 financial advisers to the Cambridge platform.
The AmeriFlex Group, founded in 2019 and previously with Osaic, has experienced substantial growth. It added 53 advisers and increased its total client assets by over $3.4 billion in 2024 alone. The firm concluded last year with advisers across 29 states and saw a 35% year-over-year increase in assets under administration.
Thomas Goodson, founder and chief executive officer of The AmeriFlex Group, emphasized the strategic importance of this partnership.
“Our growth strategy requires a partner that fully understands and embraces the value that large enterprises can deliver to both the home office and financial advisers,” said Goodson. “We were looking for a firm with a highly collaborative culture and the dedication to providing the resources we need to support the growth and other business objectives of our financial advisers.”
“With the rampant consolidation happening across our industry, Cambridge stands out as the only truly independent, scaled wealth management platform in our industry that also has a very clear and detailed plan to stay that way. We are thrilled to partner with Cambridge and the entire executive team as we move forward together,” he added.
Led by Goodson; Jesse Kurrasch, chief operating officer; Hannah Buschbom, chief transitional wealth officer; and Diana Heu, chief compliance officer, The AmeriFlex Group has been recognized for its adviser succession planning.
The SuccessionFlex program offers advisers an option to sell 30% to 40% of their current revenue stream to the firm without a minority ownership discount. Last year, they also launched the Advisor Transition Network, a national platform to connect buyers and sellers of financial advisory practices. The network is a confidential marketplace where financial advisers can seamlessly transition their businesses without needing a broker. At the time of launch, the Advisor Transition Network had assembled a group of prepared buyers representing over 200 qualified advisers.
Cambridge expressed enthusiasm for the new collaboration. “Independence is more than a business model – it’s the atmosphere and culture you must foster, and we are thrilled The AmeriFlex Group chose our community to continue building their business. Tom, Jesse, and the leadership team are exactly the kind of innovators who will succeed within a truly independent wealth management structure,” said Amy Webber, CEO of Cambridge.
AmeriFlex’s Kurrasch noted that the new partnership with Cambridge will significantly enhance the firm’s ability to offer greater flexibility in adviser affiliation models. “We are the only firm of our size that provides this level and range of flexibility for advisers in the industry, and this wouldn’t have been possible without a partner like Cambridge.”
This expanded flexibility now includes hybrid, RIA-only, W-2, and SuccessionFlex-based affiliations for advisers.
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