T. Rowe Price Appoints Bill Cashel as Head of Alternatives for U.S. Wealth
T. Rowe Price has appointed Bill Cashel as Head of Alternatives for U.S. Wealth as the firm expands its private markets offerings and builds out its dedicated alternatives distribution team.
In his new role, Cashel will work with sales teams to identify and capture business opportunities with wealth advisers through T. Rowe Price’s intermediary distribution channel. He will be responsible for delivering the combined alternative and private market capabilities of T. Rowe Price and Oak Hill Advisors, the alternative credit specialist the firm acquired in 2021.
Cashel will serve as a bridge between senior leadership at T. Rowe Price and OHA, ensuring the client perspective is integrated into the design and development of alternative products.
His role spans several firm initiatives, including delivering public and private market solutions through the firm’s alliance with Goldman Sachs Asset Management; supporting the expected launch of co-created model portfolios and additional private market offerings later this year; and leading efforts to grow the firm’s alternatives distribution team in the coming months.
“Alternative investments can be an integral and complementary element of a diversified portfolio,” said Kevin Collins, head of U.S. Intermediaries at T. Rowe Price. “Bill’s leadership and deep industry experience will be instrumental in expanding our ability to help advisers deliver meaningful value to their clients.”
Last month, T. Rowe Price and OHA launched the T. Rowe Price OHA Flexible Credit Income Fund, or OFLEX. The multi-strategy credit interval fund is designed to provide investors with access to OHA’s alternative credit strategies across both private and public markets.
Cashel joins the firm with a background in the alternatives sector. He was previously a partner at AQR Capital Management, where he helped establish the firm as a provider of liquid alternatives. Most recently, he co-founded Privacore Capital, an open-architecture platform for distributing third-party private market solutions.
T. Rowe Price managed $1.8 trillion in client assets as of Feb. 28, 2026. OHA managed approximately $111 billion in assets across credit strategies, including private credit, high-yield bonds and leveraged loans as of the end of 2025.
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