Sponsored: 1776ing, Discover Blind Spots Form Partnership to Support Adviser Growth in Expanding Alts Market

As financial advisers increase their allocation to private market alternatives and seek more efficient ways to manage client communication and operational workflows, two industry service providers – 1776ing and Discover Blind Spots – have announced a new relationship aimed at integrating technology infrastructure with strategic marketing support.

The agreement, formalizing a relationship between the fintech platform 1776ing and adviser-focused marketing consultancy Discover Blind Spots, enables each firm to introduce advisers to complementary services designed to address both operational and business development needs.

Industry Context 

Advisers across the industry face challenges differentiating their value proposition while managing rising client demand for access to private market opportunities. At the same time, many firms are seeking to modernize investment processes and articulate complex investment to clients, all while satisfying regulatory requirements.

Against this backdrop, 1776ing and Discover Blind Spots represent two distinct categories of support – technology automation and strategic brand positioning – that advisers increasingly seek to combine.

What 1776ing Brings to Advisers 

1776ing provides a digital platform that centralizes key components of the alternative investment workflow, including discovery, diligence, subscription processing, compliance review, and data flow between participating counterparties. The system incorporates several differentiators noted in the partnership, such as:

• An investor-facing interface for client education;
• Paperless investment processes driven by data intelligence;
• Real-time audit logs and centralized client management;
• Connectors/API infrastructure integrating value-add tools like Orion, Salesforce, HubSpot, Vistra, SmartSheet, KYC+OFAC+Bad Actor checks, Docusign, etc.; and
• Custom branding that allow firms to present a cohesive digital alternative investment experience.

These features aim to reduce administrative friction for advisers allocating to private markets while strengthening compliance oversight.

What Discover Blind Spots Provides 

Discover Blind Spots focuses on helping advisers clarify their messaging, develop intentional growth strategies, and build communication systems that support long-term client relationships and nurture prospective prospects. According to the partnership, the firm provides:

• Structured messaging and brand development frameworks;
• Libraries of custom-produced and edited video content;
• Business development and leadership coaching;
• Strategic marketing initiatives designed to deepen engagement and improve client acquisition; and
• Additional services such as website creation and social media management to provide clarity and consistency in brand messaging.

By combining both firms’ capabilities, advisers can address operational efficiency and outward-facing communication in a more coordinated manner.

Benefits Highlighted in the Partnership 

The companies note that through the collaboration, advisers may see several potential advantages:

1. A more consistent adviser and client journey
   Alignment between adviser branding and digital investment workflows.
2. Improved acquisition and engagement efforts
   Sharper messaging paired with educational investment tools.
3. Operational relief
   Reduction of manual alternative investment processes through automation.
4. Consolidated growth infrastructure
   Less dependency on multiple fragmented service providers.
5. Direct access to specialized resources
   Advisers can be referred more quickly to whichever firm addresses their immediate bottleneck.

Executives from both organizations emphasized the increasing need for advisers to align communication and operational strategy.

Sean O’Toole, chief executive officer of 1776ing, stated:
“Advisers need more than streamlined investment technology; they need the strategic clarity and confidence to grow their business. Discover Blind Spots excels at helping advisers articulate their value and build intentional growth pathways.”

Tim Riddle, CEO of Discover Blind Spots, added:
“Our goal is to help advisers uncover blind spots in their marketing and messaging. Partnering with 1776ing allows us to connect our clients with a modern platform that elevates how they deliver opportunities.”

About the Organizations 

1776ing is a  fintech platform serving financial advisers, broker-dealers, and issuers in private markets, offering automated alternative investment processes, due diligence standardization, compliance oversight tools, and multi-party data connectivity.

Discover Blind Spots is a consultancy focused on marketing strategy, leadership development, and communication systems for financial advisers seeking structured growth and brand clarity.

1776ing is a sponsor of AltsWire, and the article was published as part of their standard directory sponsorship package.

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