Sanctuary Wealth Partner Firm Adds Fort Worth Partner, Boosting Client Assets to $2.3B
Hybrid registered investment adviser Sanctuary Wealth added Fossil Rock Private Wealth to its network through partner firm mFORCE Capital (mFORCE).
Fort Worth, Texas-based Fossil Rock has $400 million in total client assets and was founded by former Merrill Lynch wealth adviser Larry Milton, who was most recently affiliated with Truist Investment Services. mFORCE, currently overseeing $1.9 billion in total client assets, was established four years ago by chief executive officer Bradley Bruce, a former managing director at Merril Lynch.
“Larry built a great business over 37 years in the wirehouse and continued to grow it at Truist, but was looking to bring more scale, resources and flexibility to his high-net-worth client relationships,” said Vince Fertitta, president, wealth management, Sanctuary Wealth. “I remember Larry from my time at Merrill and hold him in the highest regard. I’ve enjoyed facilitating Larry and Brad’s formalization of this exciting business relationship.”
Fertitta continued, “Brad and his group have seen tremendous growth since launching mFORCE as part of the Sanctuary network four years ago, when they left Merrill Lynch. Attracting a partner of the caliber of Fossil Rock is further proof of mFORCE’s compelling value proposition and its incredible future as a home for elite breakaway practices looking to partner with an established firm.”
Fossil Rock will work in partnership with mFORCE Capital and will service clients as a separate entity under the mFORCE umbrella.
“Larry and I enjoy a 35-year business and personal relationship that began way back in our Merrill days,” said Bruce. “He’s been extremely successful over his career, and when he decided it was time to go independent, I jumped at the chance to work with him again as a partner.”
Milton’s team includes Robert Brown, senior wealth adviser; Erin Smith, senior client service associate; and Linda Castle, client service associate, who is moving to Fossil Rock from Truist.
“When the time came to leave our current firm, my team and I considered a range of options and models, but ultimately we knew that the only way to take control of the client experience and our future was independence,” added Milton. “It’s a small industry, and the people you work with matter. I trust Brad and the executive leadership team at Sanctuary.”
According to Fossil Rock, it will leverage the expertise, support and resources of mFORCE and Sanctuary to ensure a smooth transition to independence and provide a better client service experience.
“Brad played an important role in the design of Sanctuary’s Enterprise Partner Program, which is intensely focused on helping partner firms, such as mFORCE, grow inorganically,” said Adam Malamed, CEO, Sanctuary Wealth. “We are passionate about helping our firms grow faster than they could anywhere else, which ultimately results in greater enterprise value for their company.”
As previously reported by AltsWire, Sanctuary added Velorum Wealth Management to its expanding network of partner firms last month. Previously with Bank of Montreal Private Wealth, Velorum is based in Indianapolis and reports $580 million in client assets. In May 2025, Sanctuary added 1280 Financial Partners, a former UBS-affiliated wirehouse which, at the time, managed approximately $2 billion in total client assets.
Sanctuary is a hybrid registered investment adviser, delivering comprehensive wealth management solutions, platform partnerships, and strategic capital investments to sophisticated independent wealth management firms. Sanctuary Wealth expanded its affiliation options by acquiring tru Independence in 2024.
The Sanctuary Wealth network currently includes more than 125 partner firms in 32 states nationwide, with over $50 billion in assets on platform. Sanctuary Wealth consists of the wholly owned subsidiaries: Sanctuary Advisors LLC, SEC-RIAs; and Sanctuary Securities Inc., a FINRA member broker-dealer; as well as Sanctuary Alternative Holdings, Sanctuary Asset Management, Sanctuary Insurance Solutions, Sanctuary Global, Sanctuary Global Family Office, and tru.
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