Prospera Financial Services Names Paul Keeton Chief Investment Officer
Prospera Financial Services Inc., a boutique wealth management firm and independent broker-dealer with more than $28 billion in assets under management, has promoted Paul Keeton to chief investment officer.
In this role, Keeton oversees Prospera’s investment services, including alternatives, fixed income and annuity offerings, as well as proprietary research. According to the firm, he works closely with advisers to develop investment strategies tailored to client needs.
“Paul has played a key role in shaping our product platform and advisory offerings, and I’m confident in his expanded leadership as chief investment officer,” said Tarah Williams, president and chief operating officer. “His deep industry experience has helped our advisers deliver the investment solutions their clients need, and he will continue to lead our equity and fixed income desks while developing custom models and product strategies.”
Keeton began his financial services career in 1997 as an analyst at Dorsey, Wright & Associates, ultimately serving as senior vice president. During his tenure, he led the development of several of the firm’s investment solutions, including guided models, exchange-traded funds, structured products, and managed account strategies such as tactical tilt, which involves short-term adjustments to portfolio asset allocations in response to perceived market inefficiencies, trends, or macroeconomic events.
Keeton has co-authored several books on investing and has taught risk management best practices to financial professionals for more than two decades. After 20 years at Dorsey, Wright & Associates, Keeton joined Prospera in 2017 as managing director, investments and advisory solutions.
Keeton earned his bachelor’s degree in civil engineering at Virginia Military Institute.
Founded in 1982, Prospera Financial Services is a broker-dealer headquartered in Dallas. The firm reports 232 financial advisers and nearly 100 back-office staff across its 125 locations.
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