Madison Aligns Storage Platforms Under ‘Go Store It’ Brand, Launches Marina Division
Madison Capital Group Holdings, a vertically integrated real estate investment and development firm, is merging BlueGate Boat & RV Storage into the Go Store It Self Storage platform and launching Madison Marinas as a dedicated division to oversee the firm’s marina investments, aligning its recreational storage and marina businesses.
Go Store It Self Storage will serve as the firm’s consolidated storage platform, encompassing traditional self-storage as well as boat and RV storage assets. The Go Store It platform currently includes 189 properties across 27 states, comprising both owned and third-party-managed facilities. BlueGate’s 11 boat and RV storage locations are already managed under the Go Store It operating platform and will now be formally aligned under the Go Store It brand.
Madison Marinas has been established, according to the company, as a standalone division to manage the firm’s marina portfolio, which currently includes five marina assets located across Florida, Tennessee, and North Carolina.
“This alignment reflects the way we’ve grown as a firm,” said Ryan Hanks, founder and chief executive officer of Madison Capital Group. “We’ve built scale across multiple operating platforms, and this step brings greater focus, consistency and efficiency to our storage and marina businesses while positioning us for long-term growth. Go Store It has become a national platform, and Madison Marinas gives us a clear structure to expand our presence in a highly fragmented marina sector.”
The integration of BlueGate into Go Store It is expected to enhance operational efficiencies, branding consistency, and capital deployment across Madison’s recreational storage assets, while maintaining a specialized focus on the unique needs of boat and RV customers.
“The launch of Madison Marinas formalizes our expansion into the marina sector,” said Banks Brown, vice president of acquisitions for Madison Capital Group. “Building on more than five years of experience owning, developing and operating marinas and other recreation-focused assets, our team is well-positioned to execute disciplined business plans designed to drive long-term value. Madison Marinas will focus on operational efficiency, expanding ancillary revenue through strategic partnerships, and thoughtful branding that positions each asset as the market’s premier waterfront destination.”
Madison Capital Group has been an active investor across multifamily, self-storage, recreational storage, marinas, and other alternative real estate sectors, leveraging vertically integrated operating platforms to drive performance and scalability.
The firm expects the realignment to support continued acquisition activity and platform growth across both storage and marina investments in 2026 and beyond.
Madison Capital Group, headquartered in Charlotte, N.C., is a real estate investment firm focused on commercial, self-storage, marinas, and multifamily sectors. The company is the parent entity of Go Store It Self Storage, a nontraded direct investment sponsor specializing in self-storage, and Madison Communities, a vertically integrated real estate development and investment firm dedicated to creating high-quality suburban garden-style apartment communities throughout the Southeast. Madison Capital Group also owns Madison Commercial, a vertically integrated real estate firm focused on alternative asset classes, including retail, office, and mixed-use investments.
Last month, Madison Capital Group closed its eighth and ninth bonus depreciation-focused investment funds, which collectively raised more than $100 million in capital. The two funds, structured to invest in car washes and convenience stores across the United States, respectively, offer their investors the dual benefits of accelerated bonus depreciation-focused tax strategies and cash flow potential.
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