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LPL Adds $260 Million California Coast Advisory Formerly With Osaic

By Mari Nicholson

LPL Adds $260 Million California Coast Advisory Formerly With Osaic

Financial advisers Spencer W. Rand and Michael J. Williams of Rand, Williams & Associates LLC have joined LPL Financial’s broker-dealer and registered investment adviser platform. They reported serving approximately $260 million in advisory, brokerage and retirement plan assets and join LPL from Osaic.

Scott Posner, managing director of business development, said, “As a leading wealth management firm, LPL is committed to delivering innovative technology and comprehensive business solutions to help advisers differentiate their practices and increase value for their clients. We look forward to supporting the team as they start this new chapter of their business.”

Located on the Central Coast of California in Monterey, Williams and Rand each have over 20 years of experience and have been partners since 2012. The firm was originally started 40 years ago by Spencer’s father, William Rand, by serving educators, nonprofits and airline industry professionals and has grown to serve multiple generations of high-net-worth individuals.

“We take the time to understand each client’s perspective on money – their values, frustrations, and how their beliefs around finances originated,” said Rand. “Our goal is to help clients connect with their money in a way that makes them feel confident and empowered. We listen empathetically to their needs, wants, and wishes, and then collaborate to create a game plan that helps them pursue their goals.”

Williams added, “We believe in maximizing each team member’s unique skill sets and strengths, and we share all of our clients, so everyone benefits from our collective expertise. Some clients naturally gravitate toward one of us, but many appreciate meeting with both. Our open dialogue helps us navigate toward the best outcomes for our clients.”

Seeking flexibility and access to advanced technology for their clients, the team – which also includes associate Holly Hidaka – turned to LPL.

“When considering a change, LPL and Commonwealth were our top contenders. When they came together, we realized we would be making a good decision by moving to LPL,” said Williams. “We saw that LPL is an efficient organization that streamlines processes, invests in adviser feedback, and prioritizes technology, compliance and security.”

LPL Financial Holdings Inc. (Nasdaq: LPLA) supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans.

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