Financial Services Vet to Lead Expansion of Cetera Investors

Cetera has named John Lefferts the head of Cetera Investors as part of the company’s ongoing investment in the Cetera Investors business and its growth potential. In this role, Lefferts will champion Cetera Investors’ supported independence model, overseeing more than 40 branch offices nationwide.

Cetera Investors – an independent broker-dealer operating under the larger Cetera Financial Group umbrella – provides broker-dealer services, technology and resources, compliance and supervision, investment products and platforms, and other Cetera Financial Group support services.

With more than three decades of experience in financial services, Lefferts has a record of leading high-performing sales organizations. Most recently, he served as national head of business development at Equitable Advisors, where he led top-line expansion initiatives, helping to grow their earnings through adviser recruiting, productivity gains, and client-centric growth strategies.

LeAnn Rummel, president of Cetera Investment Services, said Lefferts’ hiring reflects the company’s commitment to the growth of Cetera Investors – helping make the Cetera Investors community a destination for supported independence, backed by scale, resources, and leadership.

“John’s track record of driving growth, building exceptional teams, and putting advisers and branch managers first makes him the ideal leader for this next chapter at Cetera Investors,” said Rummel. “We are thrilled to welcome John and are confident his leadership will continue elevating our community while helping to fuel adviser success and further strengthen our growth trajectory.”

According to Cetera, Lefferts will lead a network of regional growth teams and branch offices. He will focus on providing branch managers, advisers, and their firms with tailored operational support, advanced technology and turnkey marketing resources, all designed to drive revenue growth while strengthening engagement. According to Cetera, Lefferts’ knowledge of financial markets, business development, and adviser success strategies positions him to make an immediate impact on the Cetera Investors community.

“I am truly impressed by Cetera’s unwavering dedication to branch managers, advisers and clients in today’s ever-changing marketplace, particularly with this uniquely positioned, supported independence model,” Lefferts said. “It’s inspiring to join such a talented team, and I look forward to working together to build on a strong foundation of trust, innovation and growth.”

Also for Cetera Investors, Sean Casey – who recently served as community leader – will transition to the role of head of operations and development. He will focus on optimizing sales enablement strategies, supporting scalable growth initiatives, and ensuring operational efficiency across the community.

“Sean has made a significant impact on Cetera Investors, and this new role gives him a clear path to further accelerate our momentum while activating growth levers and delivering a differentiated experience for advisers and branch managers,” Rummel added. “Sean’s new role is key to executing our growth agenda.”

In other Cetera staffing news, Tim Clairmont joined Cetera Advisor Networks LLC via Cetera Wealth Partners. Clairmont joined Cetera under his firm name – Clear Financial Partners – and had $235 million in assets under administration as of last fall. Also this year, Cetera Financial Group closed its asset acquisition of Concourse Financial Group Securities, Inc., or CFGS. Approximately 350 financial professionals with CFGS overseeing more than $12 billion in AUA and $4 billion in assets under management joined the Cetera Wealth Partners community.

Cetera Financial Group, which is owned by Cetera Holdings (collectively Cetera), offers financial professionals and institutions the latest solutions to grow, scale, or transition with a merger, sale, investment, or succession plan. Cetera serves independent financial advisers, tax professionals, licensed administrators, large enterprises, as well as institutions. Home to approximately 12,000 financial professionals and their teams, Cetera oversees more than $545 billion in AUA and $235 billion in AUM, as of Sept. 30, 2024.

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