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Bank- and Credit Union-Focused Cetera Financial Institutions Adds $691M Kansas City Mainstay

By Mari Nicholson

Bank and Credit Union Focused Cetera Financial Institutions Adds 691M Kansas City Mainstay

Cetera Financial Group announced that Mainstreet Credit Union has entered into a networking agreement with Cetera Financial Institutions to advance the delivery of its member-focused investment program, Mainstreet Retirement and Investment Center.

Cetera Financial Institutions is a community within 40-year-old Cetera Investment Services that supports the investment programs of over 450 banks and credit unions.

Mainstreet Credit Union was originally established as the Northeast Johnson County Teachers’ Credit Union in 1953 – founded and operated by a group of teachers. Today, it has more than $691 million in assets that serve more than 56,000 members out of 11 branches across the Kansas City, Kan., metro area.

Mainstreet Retirement and Investment Center is led by advisers Dave Loftus, Sara DuBois, and Mike Thornhill. Both Loftus and DuBois have been providing wealth management services to members of Mainstreet Credit Union for more than 25 years. Since Mainstreet Retirement and Investment Center will be a managed program, Loftus, Dubois and Thornhill will join Cetera as employees.

“We are pleased to welcome Mainstreet Credit Union and equally as proud to onboard Dave, Sara and Mike into the Cetera family,” said LeAnn Rummel, president and chief executive officer of Cetera Investment Services. “I consider us fortunate to partner with this caring group of people who share our common mission of serving others with excellence.”

“It has been refreshing to find that Cetera Investment Services aligns so well with our culture of people helping people,” said Bob Mayes, president and CEO of Mainstreet Credit Union. “From the very beginning, Cetera made it clear they would support our unique model, letting us conduct our investment business on our terms – all while providing a level of excellent service that is unparalleled. We’re excited to see what we can accomplish together.”

Earlier this year, Corporate Plans Retirement Strategies LLC joined Cetera Wealth Partners, a community within Cetera Advisor Networks. The group operates from White Plains, N.Y., and had more than $250 million in assets under administration as of July 1, 2024.

As of Sept. 30, 2024, Cetera Financial Group oversaw more than $545 billion in AUA and $235 billion in AUM.

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