Apollo Names Invesco Vet Bert Crouch to Lead Real Estate Equity Platform

Bert Crouch has been named partner and head of real estate equity at Apollo. Crouch will lead Apollo’s real estate equity business, encompassing Bridge Investment Group, the real estate equity platform Apollo acquired earlier this year, as well as the firm’s existing strategies.

Robert Morse, currently serving as executive chairman of Bridge, will transition to a vice chairman role at Apollo focused on origination along with corporate and client relationships. Jonathan Slager will continue as Bridge’s chief executive officer, partnering with Crouch to drive growth across Apollo’s expanded real estate equity platform.

Crouch said: “Joining Apollo at this moment represents a unique opportunity to help lead a scaled, vertically integrated real estate platform with the ability to invest across cycles and deliver for clients in both institutional and wealth channels. We see clear market opportunities emerging, particularly in sectors where Apollo has strong conviction, including housing, industrial, net lease and other key verticals. I look forward to working with the team and our investors to build on this strong foundation and drive the business’ next phase of growth.”

Crouch brings more than 20 years of real estate investment and portfolio management experience across equity and credit, with a focus on thematic, high conviction strategies across the capital structure. He joins Apollo from Invesco Real Estate, where he most recently served as head of North America since 2020, CEO of Invesco Commercial Real Estate Finance Trust Inc. since its launch in 2023, and lead portfolio manager of various opportunistic and credit funds dating back to 2010.

“Bert is an industry veteran with deep investment experience, leadership acumen and a strong track record of driving growth initiatives, and his hiring underscores Apollo’s commitment to support a best-in-class real estate equity business,” said David Sambur, partner and co-head of equity at Apollo. “We believe our leading platform is well-positioned in the industry, with capabilities that span equity and credit and an exceptionally talented senior team. I am confident Bert’s leadership will accelerate our ability to execute on our long-term strategy amid improving market fundamentals.”

Apollo’s real estate platform has more than $110 billion of assets under management with diversified investment strategies across real estate equity and credit. Apollo’s real estate equity franchise operates with specialized investment expertise and a nationwide operating footprint.

“Bridge and Apollo share a deep commitment to performance, innovation and partnership, and with Bert’s addition, we are even better positioned to execute on our strategy, capitalize on emerging opportunities and deliver strong outcomes for our investors,” added Slager.

Previously reported by AltsWire when the $1.5 billion all-stock transaction was announced, Bridge provides Apollo with immediate scale for its real estate equity platform and enhances Apollo’s origination capabilities in both real estate equity and credit, supporting Apollo’s growing suite of hybrid and real estate investment offerings.

In other Apollo news, the company launched Apollo Sports Capital, or ASC, at the end of September. Backed by $17 billion, the investment platform sis designed to provide credit and hybrid capital solutions across the rapidly expanding global sports and live events ecosystem.

Apollo is a global alternative asset manager with approximately $840 billion of assets under management, as of June 30, 2025.

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