Sponsor Growth Solutions Adds Veteran to Expand National Accounts and Sales Support Services
Sponsor Growth Solutions, a firm that provides emerging sponsors with capital-raising and distribution strategies, has appointed Melissa Wendt as head of national accounts – distribution and sales strategy. With nearly 20 years of experience in the financial services industry, Wendt brings a wealth of knowledge and has a track record of driving growth and profitability through strategic business development and sales initiatives.
Wendt’s expertise coupled with her extensive industry network aligns with SGS’ mission: to support emerging sponsors in their capital-raising efforts. In her new role, she will lead SGS’s national account and sales strategies, working closely with emerging sponsors to enhance distribution execution and deepen relationships across the broker-dealer and registered investment adviser channels.
“We are thrilled to have Melissa join our team,” said Heidi Wheatley, founder of SGS. “Her experience and leadership in national accounts and sales will be instrumental in advancing our strategic goals and delivering exceptional value to our clients. Melissa’s consultative approach and dedication to building long-term relationships make her a perfect fit for our firm.”
Wheatley launched SGS in March following her tenure as chief operating officer at Keystone National Properties LLC from 2022 to 2024. Wheatley has facilitated the raising of hundreds of millions of dollars for various organizations, including Keystone and Preferred Capital Securities, as well as at Horizon Investments where she met Wendt.
Throughout her career, Wheatley said Wendt has demonstrated a unique ability to simplify complex investment strategies, foster collaboration, and drive substantial sales growth. As regional director at Horizon Investments from 2017 to 2023, Wendt managed a 13-state territory, increasing sales. SGS said Wendt’s expertise in national account management, combined with her hands-on approach, will be invaluable as SGS continues to expand its services in support of emerging sponsors.
“I am excited to join SGS and contribute to the firm’s mission of supporting companies in their capital-raising efforts,” said Wendt. “I look forward to leveraging my experience to build and deepen strategic relationships, enhance distribution execution, and drive growth for our clients.”
Wendt holds a Bachelor of Business Administration in finance from the University of Wisconsin-Whitewater and was recognized as a member of the Money Management Institute Leadership Pathway program in 2021. She holds FINRA Series 7 and 66 licenses.
Sponsor Growth Solutions is dedicated to helping emerging sponsors raise capital within the independent broker-dealer and RIA channels by providing comprehensive distribution strategy, services, solutions, and support.
For more Sponsor Growth Solutions, please visit their directory page.
