PEM Adds VP of Capital Markets, Acquires Pair of Carolina Properties
Professional Equity Management, or PEM, a multifamily real estate firm and sponsor of private placement offerings, recently appointed Matt Peoples to lead its capital markets division.
“Matt brings a wealth of industry knowledge to our team. His focus on the distribution of our [multifamily] funds and syndications is a key component of our plans of expansion, said Paul Mashni, founder and chief executive officer of Professional Equity Management.
As vice president of capital markets, Peoples is responsible for increasing PEM brand awareness, building PEM’s selling group, and driving sales of the PEM real estate offerings within the registered investment adviser and family office markets.
Prior to PEM, Peoples was senior vice president, national accounts and operations at The True Life Companies from 2023 to 2024. He was managing director at Kingsbarn Realty Capital from 2022 to 2023; senior vice president, business development at Springhills Marketing from 2020 to 2022; and executive vice president, national accounts at Sealy & Company from 2014 to 2020.
He holds FINRA Series 6, 7, and 63 licenses, and earned his bachelor’s degree at West Virginia University.
The company also recently announced the acquisition of two class A assets to its portfolio.
Hudson Renaissance is a 198-unit, multifamily property in Wilmington, N.C. Purchased for $58 million, Hudson is located 15 minutes from downtown Wilmington and under 10 minutes to area beaches. Constructed in 2022 with amenities such as a fitness center and outdoor pool, this property is near UNC Wilmington and Mount Olive University.
Waterleaf at Neely Ferry in Simpsonville, S.C., is a 384-unit property purchased for $78.5 million, and is just outside of Greenville. Built in stages from 2019 to 2022, this project includes an outdoor pool, fitness center, and common area lounge. According to PEM, it is in a favorable residential neighborhood ideally located near interstates 185 and 385 with a 25-minute commute to downtown.
“We are pleased that we were able to secure these assets at such favorable terms and in line with our investment objectives,” said Mashni.
The acquisitions of Hudson Renaissance and Waterleaf at Neely Ferry represent the fourth and fifth assets added to PEM’s portfolio since April 2024.
Phoenix, Ariz.-based PEM has over 31 years of experience in multifamily real estate operations and investments, having acquired over 25,000 apartment units while navigating five market downturns. PEM has exceeded $2 billion in transactions with an average internal rate of return greater than 20%, according to the company.
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